High-Level Details
Objectives
• Deliver three cohesive high-fidelity templates (e-commerce product page, landing page, and dashboard) aligned with Nor Møbler’s brand guidelines.
• Prioritize usability and a smooth user experience covering product browsing, lead capture, and sales data overview.
Tools & Brand Assets
• Figma for layout, prototyping, and consistency checks
• Nor Møbler brand guide: logo usage, color palette, typography, and design tone
Roles & Collaboration
• Team size: Two UI designers
• All design decisions were made collaboratively using shared Figma files to maintain consistency.
• All design decisions were made collaboratively using shared Figma files to maintain consistency.
Key Deliverables
• E-Commerce Product Page: Showcases product details including pricing, description, visuals, and CTA
• Landing Page (Lead Capture): Features a form with a clear CTA for customer acquisition
• Dashboard: Displays sales metrics, popular items, delivery tracking, and user data
E-Commerce Product Page
Dashboard
Landing Page
Brand Style Guide
Design Process
Initial Planning & Branding
• Reviewed the Nor Møbler brand guide to ensure consistency in logo usage, color palette, and typography across all templates
High-Fidelity Prototyping
• E-Commerce Product Page: Designed a clean product presentation with large images, clear pricing, concise descriptions, and an “Add to Cart” CTA
• Landing Page (Lead Capture): Featured a strong hero banner, clear form fields, and a concise CTA to maximize conversions
•Dashboard: Designed visual data modules (bar, line, and pie charts) to track sales trends, popular items, and user metrics
Brand & Usability Alignment
• Applied core usability principles: clear headings, scannable layouts, and intuitive navigation
• Maintained design consistency through repeated UI patterns, standardized spacing, and cohesive typographic hierarchy
Conclusion
By following the brand’s style guide, prioritizing clear layouts, and applying usability principles, we delivered solutions that feel cohesive, functional, and easy to use.
